The aviation industry is undergoing a major transformation and the future of the sector is uncertain. In this session, we will discuss the strategic choices that need to be made to redefine the skies. We will explore the potential of new technologies, such as electric or hydrogen aircraft, to reduce emissions and noise. We will also discuss the need for improved infrastructure and regulations to ensure the safety and efficiency of air travel. Finally, we will consider the potential of new business models to make air travel more accessible and affordable. By taking a holistic approach to the future of aviation, we can ensure that the sector remains a vital part of the global economy.