The landscape of mobility is transforming, prompting companies to rethink their market strategies in the context of future mobility trends. This conference will explore this shift, focusing on the transition from traditional product-centric models to service-oriented approaches in response to evolving urban populations and environmental concerns. A central theme is the rise of Mobility as a Service (MaaS), revolutionizing customer engagement. This discussion will examine the integration of technologies like electric and autonomous vehicles, the significance of shared mobility in urban environments, and the influence of policy and regulatory frameworks on transportation’s future. Furthermore, the conference will analyze consumer behavior patterns, emphasizing user-centric design and accessibility in developing sustainable mobility services. Incorporating expert insights, panel debates, and interactive workshops, the conference aims to provide a comprehensive view of current challenges and opportunities in sustainable mobility, fostering collaboration among industry leaders, policymakers, researchers, and practitioners to drive the evolution towards service-driven, sustainable mobility solutions.